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Advanced Gaming Institute
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| This special Monday program has been redesigned to offer more intensive, workshop-style training in a variety of gaming operation fields. Rising managers will find particular interest in its strong marketing focus, which will discuss in detail player tracking and evaluation, direct marketing strategies, social media, tourism partnerships and amenities. |
| Monday, November 15, 2010 |
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Player Profiling & Behavior: Understanding Your Players
9:00AM - 11:15AM (Monday, November 15, 2010)
| All that data your players' club gathers is worth nothing unless you can analyze and use it to create more business. This session will examine how to identify important players, understand their gaming choices, study customer segments and define methods to increase customer loyalty. Experts will explain how to go the extra mile and determine entertainment preferences, identify outcomes and assess game interfaces that return the most money to your bottom line. |
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Getting Engaged: Using Social Media to Build Loyal Relationships With Your Customers
9:00AM - 11:15AM (Monday, November 15, 2010)
| Casinos have long known the importance of building loyal relationships with their customers. But in today's digital age, how do you reach your customers—really reach them—in ways that influence their decision-making? Utilizing social media to capture your customers' attention should be a priority, but not in competition with traditional marketing. Both social networking and traditional relationship building need to work in tandem to successfully cut through the clutter and grow your loyal customer base. During this session, experts will offer a breakdown of social media options and how to use them effectively. |
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RD&E: How Important Are Amenities?
9:00AM - 11:15AM (Monday, November 15, 2010)
| With gaming revenues on the rebound, and a recent key to survival in many jurisdictions, what is the future of non-gaming amenities? At this session, hotel, food and beverage, retail and entertainment executives will explain why now is not the time to de-emphasize revenues off the gaming floor. With casino resorts looking for new ways to make money, the non-gaming aspects of an operation become more important than ever. Learn how operators are coming up with innovative ideas and creative solutions to drive non-gaming traffic to their facilities. Understand the draw of entertainment and the lure of shopping and why a capital-intensive business needs more than just gaming. |
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Cross-Over Analysis: Evaluation of the Non-gaming vs. Gaming Customer
12:45PM - 2:45PM (Monday, November 15, 2010)
| Most casinos recognize that by encouraging more non-gaming spend in their properties will directly benefit the bottom line. This has become one of the sought-after revenue solutions in this trying time. This session is a hands-on workshop that will demonstrate today's technology and how it can be used in the non-gaming area to better identify non-gaming patrons, and to convert a percentage of them to players. Experts will explain how to use technology along with human interaction to come up with a working solution to implement at any property. By enrolling non-gaming patrons into the current CMS for ratings and marketing, a property can develop new and potentially profitable players. |
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And They Will Come: Casino Resorts As Tourist Attractions
12:45PM - 2:45PM (Monday, November 15, 2010)
| Tourism as an industry continues to grow around the world. Many destinations have identified gaming as a competitive advantage in their region. This session will examine the growth of tourism in gaming destinations and discuss the various ways that casinos are used to drive business. The importance of establishing a relationship between the casino industry and tourism agencies—whether at the local, state or national level—will be discussed, as well as ways to work as a team to attract more meetings and conventions business. |
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Direct Mail Techniques: Turning around Less than Great Results
12:45PM - 2:45PM (Monday, November 15, 2010)
| The fastest way to grow your market share—and shake up your competition—is through a restructured direct mail program. In this session, learn how to "move the needle" within 90 days by discovering what and how you should be communicating to your customers to drive desired revenues, frequency and share of wallet. Experts will explain what offers motivate players and how to use deadlines to get a better response. |
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The Next Generation: Marketing To All Ages
3:00PM - 5:00PM (Monday, November 15, 2010)
| Chuck Underwood, founder and principal, The Generational Imperative, Inc. There are five living American generations, according to the marketing experts. Nationally renowned generational expert Chuck Underwood will help you understand each generation and their attitudes towards casinos. Learn the unique core values that influence each generation's consumer decisions, careers and lifestyle preferences, so you can understand how to best market to them and motivate them. By discovering the powerful influence of generational dynamics, you'll gain a clear understanding of how to market to these customers, and better manage and motivate your own staff. |
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Casino Design
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| This track is designed to address the latest trends in the overall development of casino projects for casino operators, developers, investors, architects, engineers and interior designers. Content will explore the redesign of existing properties, master planning, mixed-use spaces, amenities and overall best practices in the world of casino design, architecture and construction. |
| Tuesday, November 16, 2010 |
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Built This City: Project City Center Case Study
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| The most extensive private development in the history of the United States was completed last year when MGM Resorts International's CityCenter opened its doors. With several hotels, condos, retail and its own fire station, CityCenter was designed to be the "game-changer" in resort development. This session will bring together experts involved in the project's design and construction to discuss the conception, planning and execution of CityCenter. |
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Casino Design in Indian Country: Expansion, Renovation and Reinvention
11:45AM - 12:45PM (Tuesday, November 16, 2010)
| Even though the construction of new projects has slowed, casino design is alive and well in Indian Country. Most tribal casinos realize that the slowing market gives them opportunities to redesign and renovate their properties in fresh and exciting ways that can attract and retain customers. From restaurants to retail, hotel rooms to spas, subtle and sometimes dramatic modifications can refresh and reposition amenities within a property. |
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Buildable & Affordable: How to Design for the 21st Century
2:00PM - 3:00PM (Tuesday, November 16, 2010)
| The "new normal" means casino operators need to do business in a new and different way, but the basics still remain. Operators need to deliver guests more value, but with the proper resources. This session will focus on reinventing venues with minimal time and achievable construction budgets, while demonstrating how design and proven strategies can have significant impacts on a venue. Experts will outline appropriate design strategies illustrated by "before and after" examples. |
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Then, Now and Next: The Global Impact of Las Vegas on Casino Design
3:15PM - 4:45PM (Tuesday, November 16, 2010)
| The story of Las Vegas is one of gaming and its impact on domestic and international economic development. At this session, experts review and predict how Las Vegas' design influence has contributed to gaming's past, present and future economic development. Creating casino environments of all sizes, and successfully managing them, has attracted millions of customers. Hear the lessons learned in Las Vegas, from the good to the bad to the ugly, and how it has affected the gaming industry worldwide. |
| Wednesday, November 17, 2010 |
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Master Planning: Experiential Design in Gaming
9:15AM - 10:15AM (Wednesday, November 17, 2010)
| The days of the multi-billion-dollar resort rising from a green field project are over. Today, staging and phasing are the only way a massive casino resort can get built. In this session, designers, architects, financial analysts and operators will discuss the key elements involved in phasing a casino resort: what elements are crucial for the opening, how can owners operate during ongoing construction, and how is the guest experience impacted. Experts will focus on the critical stages of the design process and best practices for working with design and production teams to maximize the perceived value of the final product. |
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Going Green and Out of the Red: Saving the Planet and the Balance Sheet
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| While it is admirable and, in many cases today, expected, to use "green" construction and operating systems, it is often difficult to quantify the benefits to the bottom line. During this session, construction experts, operators and financial analysts will examine the costs, benefits and bottom line savings that come from operating a "green" project. They also will review other, non-construction related efforts such as recycling and energy saving, that can contribute to a truly "green" operation and lead to solid cost savings. |
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The Bare Necessities: Amenities that Attract Customers
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| Unless there is no competition within thousands of miles, every casino must offer more than just gambling. But what are the essentials amenities that no casino can do without? This session will examine and demonstrate how to make the most of your amenity mix, and how to balance top revenue producers with high levels of guest expectations. Whether it's F&B, retail, pool areas, spas, fitness centers, golf courses, or parking garages, experts will explore ways operators are leveraging their amenity mix to enhance existing guest relationships, while attracting new customers. |
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Compliance, Law & Regulation
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| This track addresses the legal concerns of commercial casinos, gaming equipment manufacturers, Native American gaming operations and the online gaming market. Topics will include state, federal and international regulations as well as issues ranging from bankruptcy and financial compliance to unionization and VLT expansion. |
| Tuesday, November 16, 2010 |
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The Washington Way: A Federal Update
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| The transition of the Obama Administration has meant a new approach to gaming in the U.S., whether it be in commercial or Native American casinos or on the Internet. This session will bring together experts to explain how the Obama Administration views developments in the gaming industry. Federal legislative plans for Internet gambling and other issues vital to the gaming industry will be front and center in this discussion. |
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Casino Operators, Regulators and Suppliers: Working Together for Progress
11:45AM - 12:45PM (Tuesday, November 16, 2010)
| Join casino operators, gaming regulators and gaming equipment suppliers, who will discuss current trends, recent concerns, and their complimentary, and sometimes conflicting, goals. This session also will address the regulatory challenges presented when a gaming venture is licensed in multiple U.S. and international jurisdictions. These industry leaders will share their recent successes, challenges and "wish lists," while discussing practical solutions for keeping gaming markets current and vibrant. |
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Organization with Cooperation: Unions and Casinos
2:00PM - 3:00PM (Tuesday, November 16, 2010)
| The union movement has always had a place in the gaming industry. From construction to operation, unions have long played a role in the development of the gaming industry. At this session, union representatives, gaming attorneys and casino operators will discuss the current state of union organization in commercial and tribal casinos nationwide. |
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Europe: Respecting National Sovereignty and a Common Market
3:15PM - 4:45PM (Tuesday, November 16, 2010)
| Regulatory trends in Europe reflect demands for national legal sovereignty in the gaming area, but also for economic transparency and cooperation. Each country has its own gaming laws, but European Union (EU) pressures could, in the longer term, lead to the dismantling of the remaining monopolies. The current economic crisis and smoking bans have had their impact, but some industries are already bouncing back. Investment is returning as markets stabilize, but it is the issue of Internet gambling that is having the most impact. Learn how land-based and online gaming companies are not only co-existing, but thriving together, and how land-based casinos are establishing their own online operations. With monopoly protection being changed and the open-market ruling, could the European model be the basis for future regulations around the world? This session will review the changes and explain how it impacts the gaming industry in the different countries. |
| Wednesday, November 17, 2010 |
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Cash Reporting: New Developments in U.S. and International Jurisdictions
9:15AM - 10:15AM (Wednesday, November 17, 2010)
| Through the Title 31 law, the U.S. government has controlled cash transactions above $10,000 in casinos for many years. Now, with the possible introduction of Internet gambling and the expansion of land-based operators into international jurisdictions where cash reporting procedures are not as stringent, compliance departments must be diligent. At this session, experts will discuss the ramifications of the new areas of gaming, focusing on how U.S. and international laws cover these expanded operations. |
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Unplanned Ownership: Lenders As Casino Owners
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| As bankruptcy filings increase in the gaming industry, lenders are becoming casino owners. While there were always provisions in debt instruments allowing for a lender to exercise a security interest in the case of a default, most lenders never expected that contingency to occur. During this session, casino owners, lenders and regulators will come together to discuss the numerous issues raised when a lender wants to become a casino owner, the special exceptions sometimes made for these lenders, and the regulatory approaches of various jurisdictions. |
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Vendor Ventures: Compliance Issues for Manufacturers and Distributors
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| Manufacturers and distributors of gaming devices are experiencing greater and more complex compliance issues as more jurisdictions allow the operation of slot machines. This session will discuss determining if distributing gaming devices in a new jurisdiction is legal and the handling a difference of opinion on the matter of legality. Experts also will examine how to maintain the good standing of existing licenses in the US and throughout the world and explore other "hot button" global and domestic compliance issues for manufacturers and distributors. |
| Thursday, November 18, 2010 |
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Beyond the Racetracks: VLTs in the Community
9:15AM - 10:15AM (Thursday, November 18, 2010)
| With the approval of video lottery terminals in bars, restaurants and other public establishments, Illinois joins several other states where VLTs have ventured beyond the traditional gaming venues of racinos and casinos. This session will examine how the legislation was written and some of the issues that were not addressed. Panelists will discuss the impact on the casinos, regulators and the community, and if a similar gaming regime could develop in other jurisdictions. |
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Bankruptcy Battles: Challenges and Opportunities
11:45AM - 12:45PM (Thursday, November 18, 2010)
| The current wave of bankruptcy in the gaming industry pits companies against lenders, with attorneys required to sort out the intricacies. This session will examine how competing reorganization plans are evaluated and offer a new way to maximize value for secured creditors, owners and vendors. The panel will focus on the tools and options available in Chapter 11 proceedings to maximize value for all parties, and specific attention will be placed on 363 bankruptcy sales as effective vehicles to maximize going concern value for secured creditors, vendors and owners. |
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Finance
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| This track is designed for senior casino operators involved in finance, as well as investors and analysts of gaming operations. Content is focused on investment issues and opportunities, including mergers and acquisitions, refinancing, lending sources, bankruptcy and more. |
| Tuesday, November 16, 2010 |
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The Boutique Bank: How Smaller Companies Can Make a Big Impact
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| In today's difficult mergers and acquisitions environment, there is a growing demand for industry-focused, discreet and unbiased strategic and financial advice, which, historically, has not been available from the large investment banks. This personalized service often comes from smaller investment advisors that bring buyers and sellers together in an objective and beneficial manner for each party. At this session, learn how these firms are able to create value for all parties involved and why boutique investment banks are uniquely positioned to leverage their hands-on approach to deal making. |
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State of the Industry: CFO Operator Roundtable
11:45AM - 12:45PM (Tuesday, November 16, 2010)
| The financial foundation of the gaming industry has been shaken over the past two years. From bankruptcies and takeovers to valuation and declining gaming revenues, chief financial officers have had a rough ride. At this session, some of the sharpest CFOs from leading operators will share their insight into the gaming industry and their outlook for 2011 and beyond. |
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State of the Industry: CFO Supplier Roundtable
2:00PM - 3:00PM (Tuesday, November 16, 2010)
| Gaming suppliers were not immune from the global economic crisis because their success depends largely upon the operators they serve. At this session, chief financial officers from some of the leading gaming manufacturers will discuss the outlook for 2011, the current state of the replacement cycle, Wall Street expectations, gaming expansion and more. |
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Gaming and the Recession: Fundamental Changes or Temporary Setback?
3:15PM - 4:15PM (Tuesday, November 16, 2010)
| While the gaming industry has come through previous recessions relatively unscathed, the most recent recession has hit the industry hard. Along with bankruptcies, plunging revenues and layoffs, the recession has brought a new awareness that the business has fundamentally changed. This session will analyze the impact of the recession and try to understand changes in gaming behavior and if they are short- or long-term shifts. Experts will identify key data to watch to determine if the market and behavior are recovering, and they also will discuss the development of short- and mid-term strategies to address consumers' behavioral changes. |
| Wednesday, November 17, 2010 |
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Doing the Numbers: Valuation of a Casino Property
9:15AM - 10:15AM (Wednesday, November 17, 2010)
| Just a few years ago, the valuation of a casino property included the enterprise value of the business combined with the skyrocketing real estate value of the land it sat on. Today, with plunging gaming revenues and declining real estate prices, a casino's value is more uncertain than ever. At this session, experts will do the numbers and outline the metrics for casino valuation. |
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Unplanned Ownership: Lenders As Casino Owners
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| As bankruptcy filings increase in the gaming industry, lenders are becoming casino owners. While there were always provisions in debt instruments allowing for a lender to exercise a security interest in the case of a default, most lenders never expected that contingency to occur. During this session, casino owners, lenders and regulators will come together to discuss the numerous issues raised when a lender wants to become a casino owner, the special exceptions sometimes made for these lenders, and the regulatory approaches of various jurisdictions. |
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Details, Details: How Deals Are Done
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| The ease at which casino companies, up until a few years ago, financed expansion, mergers and acquisitions and capital improvements has been replaced with either unavailable capital or complicated deals that require high interest rates and/or restrictive covenants. At this session, learn where the money is and how commercial and investment banks are evaluating deals involving gaming companies and individual casinos. Experts also will discuss alternative financing. |
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Indian Country & Wall Street: The Changing Environment
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| The Native American gaming market has been quite volatile recently and has generated investor concerns about lending to tribal gaming operations in the future. Defaults on tribal gaming loans and subsequent court decisions have made it even more difficult for tribal operations to obtain money—but all is not lost. Experts at this session will help attendees understand the critical components and criteria for lending in Indian Country, the risks and rewards of lending to Native American entities and casinos, and the sector's future investment opportunities and how to access them. |
| Thursday, November 18, 2010 |
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Tribal Financing: Lending in Indian Country
9:15AM - 10:15AM (Thursday, November 18, 2010)
| The implications of the Wells Fargo Bank v. Lake of the Torches decision are far-reaching, and it already has had an impact on lending in Indian Country. This session will identify key restrictions on recourse against tribal assets and craft binding loan agreements, including waivers of sovereign immunity and opinions of counsel regarding enforceability. Experts also will analyze contract provisions that may lead to a finding that an agreement is a management contract or creates an impermissible proprietary interest in Indian gaming. |
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Bankruptcy Battles: Challenges and Opportunities
11:45AM - 12:45PM (Thursday, November 18, 2010)
| The current wave of bankruptcy in the gaming industry pits companies against lenders, with attorneys required to sort out the intricacies. This session will examine how competing reorganization plans are evaluated and offer a new way to maximize value for secured creditors, owners and vendors. The panel will focus on the tools and options available in Chapter 11 proceedings to maximize value for all parties, and specific attention will be placed on 363 bankruptcy sales as effective vehicles to maximize going concern value for secured creditors, vendors and owners. |
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Gaming Technology
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| This track is designed to address current technological needs of gaming operators and discuss the latest applications and solutions in the marketplace. Sessions will address slot technology and operations, networked and mobile gaming as well as player tracking and loyalty building tools among other cutting edge solutions. |
| Tuesday, November 16, 2010 |
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Cost Benefit Analysis: Using Technology to Boost Bottom Line
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| Gaming manufacturers have developed some remarkable technology designed to bring more business to a casino, but has the industry done an effective job of conveying the revenue enhancements and cost reductions driven by these multiple product offerings? Learn how to get the most out of your technology and determine if you can use their return on investment to justify the cost of the newest, cutting-edge products. |
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GSA: How They Did It: Networked Gaming at CityCenter
11:45AM - 1:15PM (Tuesday, November 16, 2010)
| The dream of networked gaming became a reality at CityCenter because of cooperation between operators and suppliers. What can be learned from this joint experience? What would suppliers do differently to prepare? How is networked gaming affecting the bottom line and what can operators expect at their own properties? What roadblocks lie ahead and what future negative impacts on the bottom line could operators expect if they do not migrate toward networked gaming? A panel of experts will explore these questions and more in this must-attend session, for both operators and suppliers. |
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Networked Gaming, Part 1: The State of the Industry
2:00PM - 3:00PM (Tuesday, November 16, 2010)
| Although networked and server-based gaming have been buzzwords in the gaming industry for more than five years, the implementation of the products has just begun. Now that these technologies have a history at several Las Vegas and tribal casinos, this session will begin to evaluate how the initial installs have performed and project how they will be expected to evolve in the short term. |
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Networked Gaming, Part 2: Full Implementation
3:15PM - 4:15PM (Tuesday, November 16, 2010)
| With networked gaming rapidly becoming a reality, this session will bring together experts who will examine the potential and possibilities for the system in the casino of the future. From fewer cabinets and more game choices to flexible casino spaces and full customer interactivity, the fully evolved network floor of the future can be a thing of beauty. Learn how quickly—and how costly—such a system will be. |
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GSA: Tooling Around: How GSA Protocols Can Help
3:15PM - 4:15PM (Tuesday, November 16, 2010)
| The gaming industry has long recognized the value of GSA standards, but how can they readily be adopted by suppliers to help them get to market quickly? In this session, GSA experts will present development tools and technologies, new hardware (HW) and software (SW) requirements, current platform compatibility with G2S (SW and HW), versioning, backward compatibility and interoperability, testing and test automation, and more. A can't miss for those involved in the technical side of the industry. |
| Wednesday, November 17, 2010 |
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The Hand-Held Casino: How Wireless Gaming Can Increase Revenues
9:15AM - 10:15AM (Wednesday, November 17, 2010)
| Wireless devices used inside the casino hotel complex already have proven to be a success. These devices allow players to stay in action wherever they may be inside the resort complex. Sophisticated technology can determine exactly when the player leaves the designated betting areas, while also protecting their bankroll. In-running sports betting can maximize the action on race and sports book wagering while permitting the bettor to be in action outside the book. Learn how wireless devices work in relation to players, the technology and regulators. |
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The Full Monty: Integrating the Resort With the Casino
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| In many cases, a casino resort makes as much money from the guest outside the casino as inside, but are guests recognized for all their revenue contributions? At this session, attendees will learn how to increase the number of touch points on and off the property, how to use technology to take the places of hosts, how to build loyalty via technology and how to combine non-gaming spend with gaming contributions to best reward your most valuable guests. |
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Host in a Box: Interface to the World
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| Most slot manufacturers have now developed a player interface for every slot machine they produce. These devices serve as instant casino hosts, allowing players to request credit, make reservations, register concerns and more. The personal recognition that the windows provide gives players a connection that often increases loyalty. Learn about how these windows work, different manufacturers' and operators' approaches to their use, and the applications that work best with these devices. |
| Thursday, November 18, 2010 |
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Eyes on the Prize: Gaming in the Future
9:15AM - 10:15AM (Thursday, November 18, 2010)
| What will the gaming floor look like in 2020? Will 3-D vision be the norm as 3-D movies and 3-D TV sets have become more common? Nintendo's Wii shook up the video gaming world, and Microsoft is introducing its "controller-free gaming and entertainment experience" this year, so what does all this motion control gaming mean for the casino? How will Facebook and Twitter impact casino gaming? Come hear industry trend-setters predict how these changes will influence the gaming floor of the future. |
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Faux Tables: The New Intersection of Electronic Gaming
11:45AM - 12:45PM (Thursday, November 18, 2010)
| Even in jurisdictions where table games are approved and promoted, the popularity of electronic table games continues to grow. Whether it's the high-tech, low-pressure nature of the games or the low bet limits compared to the live games, electronic table games are clearly a part of the casino floor in major gaming resorts. Learn how to best utilize these games, the consumer segments to which they appeal and what the games' further evolution may bring. |
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Human Resources
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| This track is designed for senior level casino operators and human resources personnel. Content will address such topics as HR metrics, customer service, employee retention, benefits, training and morale. |
| Tuesday, November 16, 2010 |
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Metric System: Evaluating Your Human Resources
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| Too often, companies measure their employees without regard to their impact on the business. This session will examine how to apply business metrics to the performance of the human resources department. From exit surveys and processes to financial results and customer service, this session will explain how to effectively measure the performance of this crucial department. Experts will provide attendees with specific action items to take back to their companies. |
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Health Care Reform: Benefits or More Red Tape?
11:45AM - 12:45PM (Tuesday, November 16, 2010)
| The passage of the comprehensive health care reform bill by the Obama Administration touted some measurable benefits for businesses large and small, but since many aspects of the bill don't go into effect until years down the road, how does a business plan for the exact impact. At this session, experts will examine the different items in the bill and explain how they will work for the typical gaming company. |
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Organization with Cooperation: Unions and Casinos
2:00PM - 3:00PM (Tuesday, November 16, 2010)
| The union movement has always had a place in the gaming industry. From construction to operation, unions have long played a role in the development of the gaming industry. At this session, union representatives, gaming attorneys and casino operators will discuss the current state of union organization in commercial and tribal casinos nationwide. |
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Retaining the Best: Morale and Motivating Your Different Workers
3:15PM - 4:15PM (Tuesday, November 16, 2010)
| It has always been a challenge to determine how best to motivate and reward workers who have different backgrounds, generations and expectations. At this session, experts will review methods to determine what your employees actually want: pay increases, incentives, better communication and more. Learn how to grow your business without growing your resources by carefully redesigning responsibilities and schedules to better reflect employees' needs and desires. |
| Wednesday, November 17, 2010 |
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Customer Service: The HR Link
9:15AM - 10:15AM (Wednesday, November 17, 2010)
| The attitude of your casino resort employees is inexorably linked with the service they provide to your customers. At this session, learn how to get the most out of your front line staff by developing programs that address their job concerns. You will learn how to explain the importance of customer service to your employees and how to create emotional attachments between employees and customers. Attendees will leave this session with practical information that can improve casino customer service. |
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Training Room: Finding the Right Approach
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| After hiring a good employee, placing them in an effective training atmosphere can make the difference between a loyal, long-term employee who projects this through customer interactions and a short-term one who is already looking elsewhere. At this session, a professional trainer will demonstrate how he trains workers to appreciate their jobs and convey this by offering the best in customer service. |
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The State of HR: The International Human Resources Survey
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| Human resources in the casino industry could possibly be its most important department. With thousands of employees and a high rate of turnover, there is a great deal of pressure on HR executives. At this session, learn how the PublicMind survey at Fairleigh Dickinson University has quantified headcount, salaries, use of employee feedback and turnover in the HR field. This is a can't miss session for anyone active in the HR field. |
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Global Markets Forum
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| This track provides an overview and update on casino operations and regulations in gaming jurisdictions around the world. |
| Tuesday, November 16, 2010 |
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Latin America: Emerging Giant or Risky Bet?
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| With 33 countries and more than 500 million people, Latin America is as diverse a gaming market as there is. From total prohibition to wide-open gambling, the region is a focus of attention by many gaming companies, operators and vendors alike. During this session, here from experts involved in Latin America about the state of gaming, regulations, tax rates and the disparate markets. Hear about the potential for growth in all segments of the industry and why doing business in Latin America requires a complete understanding of the market and the cultures. |
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Macau: Gambling Halls or Tourism Magnets?
11:45AM - 12:45PM (Tuesday, November 16, 2010)
| The casino industry in Macau is now the largest in the world when measured by gross gaming revenues. Surpassing even Nevada, Macau continues to grow by leaps and bounds, but is Macau a singular case or are there lessons to be learned? At this session, experts will discuss the industry's dependence upon Chinese policies, Macau's regulatory structure and the VIP operations whose players fuel the market in Macau. Learn about one of the industry's most unique and successful destinations. |
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Singapore: Integrated Resort Model or Stand Alone Success?
2:00PM - 3:00PM (Tuesday, November 16, 2010)
| The true integrated resort (IR) was introduced to the world this year when Resorts World Sentosa and Marina Bay Sands opened in Singapore. Designed to attract more tourists, business travelers and MICE business, the well-thought-out resorts have done just that. At this session, learn about how the IRs were conceived, as well as how they have performed during their initial months of operations. Analysts, operators and regulators will discuss whether the implementation of IRs in Singapore can be copied in other regions. |
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Europe: Respecting National Sovereignty and a Common Market
3:15PM - 4:45PM (Tuesday, November 16, 2010)
| Regulatory trends in Europe reflect demands for national legal sovereignty in the gaming area, but also for economic transparency and cooperation. Each country has its own gaming laws, but European Union (EU) pressures could, in the longer term, lead to the dismantling of the remaining monopolies. The current economic crisis and smoking bans have had their impact, but some industries are already bouncing back. Investment is returning as markets stabilize, but it is the issue of Internet gambling that is having the most impact. Learn how land-based and online gaming companies are not only co-existing, but thriving together, and how land-based casinos are establishing their own online operations. With monopoly protection being changed and the open-market ruling, could the European model be the basis for future regulations around the world? This session will review the changes and explain how it impacts the gaming industry in the different countries. |
| Wednesday, November 17, 2010 |
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Junkets Worldwide: Options to Success
9:15AM - 10:15AM (Wednesday, November 17, 2010)
| The use of junkets as a way to bring important players to casinos is increasing around the world. A panel of marketing executives and regulators discuss a variety of issues associated with junket operators, including the need to use junkets, the reliance on branch offices, regulatory and law enforcement issues and the need for casinos to maintain control over junkets. Different models, from the Macau formula to the Las Vegas-style junket, will be discussed. |
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U.S. Jurisdictions: Proposed & Pending
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| Though it seems like gaming is located in every U.S. state, there are quite a few that are currently not involved. Some states are actively courting gaming legislation—Massachusetts, New Hampshire and Kentucky; and others are still in the consideration phase—Texas and Alabama; while Ohio is just entering the market. This session also will discuss the hurdles to setting up casinos in locations where they are approved, such as Maryland and New York. Learn what separates a successful introduction of gaming from those that have struggled. Hear experts discuss legalization strategies and implementation realities. |
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iGaming Congress at G2E - NEW!
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| The Internet has been a game-changer for our industry. This all-new, one and a half day conference will address the potential impact of Internet gambling legalization in the US, and advise the gaming market on how to react to the changing face of the industry and take advantage of new opportunities. This information packed program will appeal to existing offshore Internet gambling operators, as well as commercial casinos, Native American casinos, manufacturers and more. |
| Monday, November 15, 2010 |
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Internet Gambling: Here & Now
8:45AM - 10:00AM (Monday, November 15, 2010)
| The development of Internet gambling, from a small cottage industry into the multi-national, multi-billon dollar business it is today has been nothing but remarkable. This session will offer a brief history of key industry developments and provide important statistics regarding the industry, including the current number of jurisdictions, estimated revenues and number of players. Expert panelists also will provide regional updates from Europe, Australia, Asia, Latin America and other offshore locations. Learn where the growth markets are, take a look at success stories and market leaders, and hear what these recent developments might mean to the future of I-gaming in North America. |
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Charting the Course: Legalization of Internet Gaming in the U.S.
10:15AM - 11:15AM (Monday, November 15, 2010)
| Rep. Barney Frank's sponsored H.R. 2267 marks the first Internet gambling bill to clear a House committee and be considered by Congress. The passing of this bill, or any others for that matter, is not however imminent. During this session, hear expert opinion on when I-gaming in the U.S. will finally be ready to launch. Washington insiders will discuss the potential course of H.R. 2267 and several other bills, including possible obstacles and how they may be overcome. What lies in store on the Senate side and what are the implications for businesses looking to enter the U.S. market? These and other pressing questions will be explored. |
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Payment Processing: Challenges Facing Legal Operations
12:45PM - 1:45PM (Monday, November 15, 2010)
| Without an unobstructed flow of money, Internet gaming might dry up and blow away. The problems UIGEA regulations are creating for current legal online gambling enterprises in the U.S. — racetracks and lotteries — are serious. The reluctance of financial institutions to process transactions for any online gambling operations, even those which are perfectly legal, now can be daunting. At this session, learn why exceptions for racing and lotteries haven't worked and how proposed legislation to ease these concerns may help. Successful regulations from current online gaming markets and their potential application in the U.S. also will be discussed. |
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Focus on the Player: Who is the Online Gambler?
12:45PM - 1:45PM (Monday, November 15, 2010)
| Who really gambles online? At this session, a team of industry insiders will help profile and define individuals that participate in online gambling. From individual demographics to broader industry trends, learn how the gambler has evolved in the market. Hear consumer research and related data that operators must understand in order to cater to online gamblers of today and tomorrow. The use of incentives in driving profitable players to your site also will be discussed. |
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Online Player Protection: Challenges and Opportunities
2:00PM - 3:00PM (Monday, November 15, 2010)
| The main concern of gamblers on the Internet is getting paid. Player protection measures within the online gambling market are crucial to the success of the activity. At this session, experts will discuss how to implement programs along with requirements and considerations for successful long-term, sustainable gambling; standard player-protection safeguards; procedures for new players depositing money with a site; and current best practices and standards. Player protection tools commonly available to online gamblers and current responsible gaming techniques also will be discussed. |
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Virtual to Reality: Taking a Land-Based Poker Operation Online
2:00PM - 3:00PM (Monday, November 15, 2010)
| With bills being considered in the U.S. Congress that would legalize online poker, land-based casino companies need to be prepared to launch an online operation, if only to remain level with the competition. At this session, experts will explain how an Internet gambling site is set up, describe the required hardware and software necessary, review the pitfalls that surround these operations, and explain how both land-based and online operations might perform financially. |
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Big Business: The Potential for Online Casino Operations
3:15PM - 4:15PM (Monday, November 15, 2010)
| Major gaming companies — commercial and Native American operators as well as gaming equipment manufacturers — have long been preparing for the possibility of online gaming. At this session, experts will discuss how major gaming brands can use new wagering options to build their portfolio both online and in the real world. Issues being considered will be the costs involved to get up and running, how to finance the growth, the ability to leverage well-known brands to grow the company, the potential vendor-based crossover to operations and how online gaming may impact land-based slots. |
| Tuesday, November 16, 2010 |
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Case Study: Implementation of Mobile Gambling at Las Vegas Properties
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| Several Las Vegas casinos have conducted experiments with mobile gaming platforms from sports betting to casino games. This panel will consider how successful the Las Vegas pilot programs have been, how they can be expanded and how mobile gaming fits into the overall digital portfolio. Regulatory considerations will be addressed as well as technical aspects and protection. Learn how players have reacted to these revolutionary devices. |
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Branded Games: Do They Make a Difference?
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| Well-known entertainment brands often are successful because players recognize the value. At this session, hear case studies on the use of specific entertainment brands, such as Wheel of Fortune or Marvel Comics, in the online gaming space. Marketing experts will discuss options for structuring agreements and the success rate of such branded applications to date. How the potential entry of gaming equipment manufacturers into the operations side of the business may affect these opportunities also will be discussed. |
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Partners in Fact: Affiliate Marketing Primer
11:45AM - 12:45PM (Tuesday, November 16, 2010)
| The "junkets" of Internet casinos are their affiliate programs. In this must-see marketing session, an expert panel will review the concept of affiliate marketing and evaluate applications in the gaming space. Different options, models and determinants will be discussed in order to reveal those most suitable for various entities. Among the topics addressed will be how operators manage affiliate programs and what the latest innovations, strategies and expectations are for return. |
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Ground Up: Financing Online Gaming Start-Ups
11:45AM - 12:45PM (Tuesday, November 16, 2010)
| Even with a ban on Internet gambling in the United States, the publicly traded online gaming companies are worth billions. But will companies that have been operating offshore for all these years stumble in a larger market? This session will examine how current illegal online casino companies and technology providers will fare under a potential legal online market in the U.S. And, if they are prohibited from doing business in the U.S., what opportunities exist for start-up online gaming providers? |
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iGaming
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State/Provincial & Federal Developments: A Legal Update
2:00PM - 3:00PM (Tuesday, November 16, 2010)
| With the status of online gaming uncertain at the federal level in the U.S., several states have opted to examine intrastate gaming, which some experts say is legal. Canadian provinces already have blazed the trail from British Columbia to Ontario and onto the Atlantic provinces. Learn more about the legal background of these expansions, including review of what is permitted under UIGEA, the position of the Department of Justice, and challenges that can be expected—particularly in the U.S.—moving forward. |
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Walking the Walk: Lessons from Regulated Markets
3:15PM - 4:15PM (Tuesday, November 16, 2010)
| Several well-established and respected methods of online gaming regulation could provide guidance to the U.S. as it explores various avenues to legalization. This session will place the debate on potential American Internet gambling regulation in an international context, analyzing some of the most fundamental issues in the U.S. against developments in global markets. Issues to be discussed include state-by-state regulation, state-sanctioned lotteries and Internet wagering, the influence of land-based brands in online gambling markets, tax and enforcement, and more. |
| Wednesday, November 17, 2010 |
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Good to Go: What is Currently Legal Online Today
9:15AM - 10:15AM (Wednesday, November 17, 2010)
| Despite some doubters, there are many online contests and wagering opportunities already available and operating legally in the United States. These games include various forms of racing and lotteries, fantasy sports and competitions, subscription models for gambling entertainment, games of skill, free-play dot-net sites and more. Learn how these can be used to promote land-based gaming and why it has become a fast-growing market. The potential leg-up this early entry may provide the lottery and racing industries in a larger, more competitive market also will be discussed. |
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Online Opportunities: Can They Save Racing?
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| Everyone is aware of the challenges the racing industry has faced in light of expanded gaming competition. If slots at racetracks aren't the answer, will Internet gambling and ADW help to save racing? Panelists will discuss overcoming the 7995 banking merchant code issue as well as the implications of current state and federal regulatory efforts for racing. Other topics addressed will be payment-processing dilemmas for racetracks, how hand-held devices can speed wagering as well as how racetracks are working to protect their turf in the U.S. online gaming debate. |
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Get in the Game: Opportunities for the Middle Market
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| Large and Mega cap gaming companies have been devoting resources to the potential of Internet gaming legalization for some time, but where do private U.S. operators, including most Native American enterprises, and small or mid-cap companies fit in the picture? This session will explore the opportunity a legalized online environment provides the middle market, including financing options and potential market share. Challenges presented by new and old market competition as well as regulatory and technological requirements also will be discussed. |
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Online Poker: Opportunities in Today's Market
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| Online poker will be considered from two angles in this important panel discussion. First, in terms of new markets, the sector is already crowded and many markets are tapped. Where is there still room for growth and how can key players capitalize? Second, the panel will discuss poker from the perspective of market entry options, discussing key acquisition, start-up and partnership considerations. |
| Thursday, November 18, 2010 |
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Canadian Case Study: How Provinces Have Implemented Internet Gambling
9:15AM - 10:15AM (Thursday, November 18, 2010)
| When British Columbia legalized Internet gambling several years ago, the province spent much time and effort determining the most effective and efficient way to introduce it. The result was a safe, secure and profitable system that is now spreading across Canada to Quebec, Ontario and some of the Atlantic Provinces. Experts will explain how the B.C. implementation was accomplished, why it is so attractive to other jurisdictions and how it has fared in other Canadian provinces. |
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Indian Gaming
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| This track is designed to provide critical regulatory updates and innovative solutions to Native American casino operators. Sessions will provide attendees the opportunity to discuss emerging trends and current issues with key industry and tribal government leaders. |
| Tuesday, November 16, 2010 |
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Land Into Trust: Implications of the Carcieri Decision
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| One year after the 2009 Supreme Court decision, Carcieri v. Salazar, it continues to cast doubt over land-into-trust applications to the Department of Interior. Though the case was limited to the Narragansett tribe and Rhode Island, its implications have gone much further. Experts at this session will explain what the case means, who it may impact and possible legislative "fixes" for what some tribes consider an unjust decision. The concept of "reservation shopping" also will be discussed. |
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The Big Downturn: Understanding and Managing Your Tribal Finances in a Difficult Economy
11:45AM - 12:45PM (Tuesday, November 16, 2010)
| The slumping economy has impacted both commercial gaming properties and most Native American casinos. No market appears to be immune to the impacts of the recession. What are tribes doing to survive in these tough times? How has the operating environment impacted development planning in Indian Country? Operators and tribal gaming analysts will discuss these and other concerns. |
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Charity Begins at Home: Tribal Philanthropy and Getting the Message Out
2:00PM - 3:00PM (Tuesday, November 16, 2010)
| The image of tribal gaming spread by the mainstream media all too often involves the fleecing the gamblers, but what the media almost always misses is the compassion, generosity and community involvement that virtually all tribes take on. At this session, experts will discuss handling charitable requests, where the money does the most good and how to publicize the tribal philanthropic efforts without appearing to be self-serving. |
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Economic Diversification: Gaming & Beyond
3:15PM - 4:15PM (Tuesday, November 16, 2010)
| The benefits of gaming have spread across Indian Country for years, but the introduction of new forms of commercial casinos in territories that have previously been reserved for tribal casinos, threatens the prosperity of many tribes. At this session, hear experts describe economic diversification options for tribes and how these alternate forms of development can be designed and implemented while maintaining gaming cash flow. |
| Wednesday, November 17, 2010 |
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First Line: Tribal Commissioners Roundtable
9:15AM - 10:15AM (Wednesday, November 17, 2010)
| Tribal gaming officials are the frontline monitors of Indian gaming. They ensure that Indian gaming is well-regulated and serve as the first line of defense against new threats and concerns. This panel will explore the challenges tribal gaming commissions face every day, from cheaters and scams to the regulatory challenges of Congress and the NIGC. Panelists also will address issues such as licensing suppliers, tribal finances and relationships with the tribal council. |
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Native American Legislative Update: Obama's Impact on Tribal Gaming Policy
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| The 2008 elections were historic in their outcome. This panel will discuss the Obama Administration's impact on Indian Country. How have new policies affected tribes, in general, and tribes with gaming operations, in particular? This non-partisan panel will discuss the future of Indian gaming based on the policies implemented by the new administration, the appointments made to federal agencies and commissions that oversee tribal gaming and possible judicial and legislative issues for 2011. |
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A New View: NIGC Roundtable
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| With three new members of the National Indian Gaming Commission, all of Indian Country is wondering which direction the agency will take. Several important issues have been considered in the past year by the NIGC, and during this session, commissioners will provide an update on where these issues stand. Some of the topics to be discussed include Class II gaming, minimum internal control standards, gaming on Indian lands, management contracts and other developing Tribal gaming issues. |
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Indian Country & Wall Street: The Changing Environment
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| The Native American gaming market has been quite volatile recently and has generated investor concerns about lending to tribal gaming operations in the future. Defaults on tribal gaming loans and subsequent court decisions have made it even more difficult for tribal operations to obtain money—but all is not lost. Experts at this session will help attendees understand the critical components and criteria for lending in Indian Country, the risks and rewards of lending to Native American entities and casinos, and the sector's future investment opportunities and how to access them. |
| Thursday, November 18, 2010 |
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Tribal Financing: Lending in Indian Country
9:15AM - 10:15AM (Thursday, November 18, 2010)
| The implications of the Wells Fargo Bank v. Lake of the Torches decision are far-reaching, and it already has had an impact on lending in Indian Country. This session will identify key restrictions on recourse against tribal assets and craft binding loan agreements, including waivers of sovereign immunity and opinions of counsel regarding enforceability. Experts also will analyze contract provisions that may lead to a finding that an agreement is a management contract or creates an impermissible proprietary interest in Indian gaming. |
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iGaming in Indian Country: Opportunity or Threat?
11:45AM - 12:45PM (Thursday, November 18, 2010)
| The one party not fully considered in the U.S. debate about the legalization of online gaming has been the Indian gaming community. While lobbyists have begun to state the case for the inclusion of tribes in any legalization bill, there is some disagreement among tribes whether this form of gaming is advantageous for Indian Country. Hear both sides of the argument in this session, and learn how tribes are working within the legalization process. |
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Keynotes
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| Tuesday, November 16, 2010 |
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Opening Day Keynote: Geoff Colvin
10:30AM - 11:30AM (Tuesday, November 16, 2010)
| Come listen to this thought-provoking Opening Day Keynote from FORTUNE Senior Editor-at-Large Geoff Colvin, a leading thinker, writer, broadcaster, and speaker on today's most significant trends in business. Colvin will deliver a lively and non-partisan talk about today's big issues, this year's midterm elections as the most significant since 1994 and what it all means for you. No matter the outcome of the 2010 elections, Colvin will be going beyond the rhetoric by analyzing what the players are really saying and what their proposals mean for the country, your industry and your business. You'll never again hear a politician the same way. |
| Wednesday, November 17, 2010 |
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State of the Industry Keynote
10:30AM - 11:30AM (Wednesday, November 17, 2010)
| TBD |
| Thursday, November 18, 2010 |
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Tribal Crossfire: Native American Leaders Roundtable
10:30AM - 11:30AM (Thursday, November 18, 2010)
| The growth of tribal gaming, like that of commercial gaming, has slowed recently. The economic downturn, questions about financing and sovereignty and a change in administration have all worked together to make tribal gaming expansion that much more complicated. At this session, one of the most respected journalists in Indian Country convenes a panel of regional and national tribal leaders to discuss the issues that will shape tribal government gaming in the future. |
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Marketing & Players' Clubs
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| This track is designed primarily for operators, consultants and software manufacturers working in the marketing and player loyalty arenas. Sessions will offer meaningful content relative to advertising, branding and database marketing as well as the development and operation of player's clubs and loyalty programs. |
| Tuesday, November 16, 2010 |
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Social Media 101: The Basics For Gaming
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| A year or two ago social media was seen an emerging trend — today it is a way of life. If you're not connecting to your customers through social media, you are missing a valuable, and cost-efficient, marketing opportunity. Many casinos understand they must venture out into the social media landscape, and at this session, attendees will learn how to implement social media to create a relationship-building opportunity for direct communication with your customers. |
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Social Media: Marketing 2.0
11:45AM - 12:45PM (Tuesday, November 16, 2010)
| Everyone has heard the buzz surrounding social media. It is the next big marketing trend; but the question is how to translate social media into new and loyal customers. At this session, learn what kinds of social media—Facebook, Twitter, LinkedIn and more—make the most sense, how to incorporate them with your overall marketing plan, understanding the pitfalls that could be looming and the legal issues that may be barriers to effective communication with your customers. |
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Database Marketing & CRM: Market Effectively Using Digital Channels
2:00PM - 3:00PM (Tuesday, November 16, 2010)
| For years we have heard that promised printing and postage savings would be the byproduct of digital direct marketing. The savings are trickling, in but in a bad economy who wants to risk proven techniques? This session will explain immediate changes you can make today to increase revenue at a lower cost and long-term strategies that will ensure a steady transition to powerful digital solutions. |
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Slot Marketing: Casino Math for Dummies
3:15PM - 4:15PM (Tuesday, November 16, 2010)
| Casino math, like most math, can be hard to understand and may even make your head spin. During this session, experts will break down the mystery behind the different aspects of casino math into workable, easy-to-understand conclusions. While mathematical equations will be discussed, it will be done so in a way that attendees will walk away knowing how casino math affects them and why they should embrace the numbers. |
| Wednesday, November 17, 2010 |
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Online Action: Using the Internet to Market Your Casino
9:15AM - 10:15AM (Wednesday, November 17, 2010)
| Casinos are increasingly using the Internet to market to existing customers and acquire new patrons. A particularly powerful way to use Internet marketing is by providing opportunities for new and existing patrons to win prizes on the Internet as incitements to visit your casino. This session will explore several methods casinos can employ to promote their business, including free casino and poker games and web-based promotional schemes. These new approaches will be discussed from both a business and legal prospective. |
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Advertising Effectiveness: Using Research to Manage Communications Expense
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| Each year, the gaming industry spends hundreds of million of dollars to promote their casinos, but in the past couple of years, most casinos have cut these costs severely. As a result, an opportunity is emerging for those who know how to evaluate their competitors and take action to gain customers. This session will present proven methods to evaluate and implement superior communications programs that support your brand and position. |
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Mobile vs. Direct Marketing: Two of a Kind?
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| The mobile generation is here. The smart phone did in several years what it took the computer generation 10 years to accomplish. But what does this mean for the gaming industry? This session will examine how mobile marketing can augment traditional marketing activities or even replace existing processes to make them more cost-effective and efficient. Whether it is mobile couponing, event based promotions, loyalty clubs, the mobile concierge, direct marketing communication or customer satisfaction surveys — mobile marketing offers a wide variety of business sound, practical applications. |
| Thursday, November 18, 2010 |
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On Time & In Sync: The Right Promotion on the Right Day for the Right Revenue
9:15AM - 10:15AM (Thursday, November 18, 2010)
| The marketing calendar is not set in stone, but it does have a purpose. This session will detail the methodology behind building your marketing calendar, including how far in advance you should take your calendar, what you should be including in the calendar, and how the calendar builds into the rest of your marketing and operations goals. Also learn how to evaluate promotions data, conduct research, and ask the right questions to determine the right benefits to offer customers. As a result, you and your guests will have a better understanding of what to expect from one another. |
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Players Club Impact: More Than Just Marketing
11:45AM - 12:45PM (Thursday, November 18, 2010)
| The players club touches every department in the casino. It isn't a just a marketing program, or something that the marketing department executes, everyone from slot technicians and dealers to janitorial and security staff are impacted and get questions on a daily basis. Learn how to train and empower employees to answer customer questions about your slot club. |
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NCRG at G2E
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| An extension of the National Center for Responsible Gaming's annual conference, this track is carefully designed to provide updates on how research is redefining how we diagnose, treat, study and prevent gambling disorders. |
| Tuesday, November 16, 2010 |
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NCRG at G2E: Internet Gambling and Responsible Gaming: What the Research Shows
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| Many fear that Internet gambling poses unique health risks to young people and individuals already potentially vulnerable to gambling problems. But does scientific research validate these concerns? The panel will discuss what research has uncovered about online gambling and suggest ways to translate responsible gaming initiatives for cyberspace. |
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NCRG at G2E: Raising Awareness: Making the Most out of Responsible Gaming Education Weeks
11:45AM - 12:45PM (Tuesday, November 16, 2010)
| Responsible Gaming Education Week, sponsored every August by the American Gaming Association, is a great opportunity for gaming operators and related businesses to promote their efforts to keep gambling a fun and safe experience. This session will brainstorm creative and cost-effective ways for operators and other organizations to make the most out of Responsible Gaming Education Week and other awareness events. |
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NCRG at G2E: Researching Responsible Gaming Strategies: Evaluating Self-Exclusion
2:00PM - 3:00PM (Tuesday, November 16, 2010)
| Allowing customers to exclude themselves from gambling at brick-and-mortar casinos and Internet sites has become a prevalent responsible gaming strategy. But is self-exclusion truly a safe and effective intervention for people concerned about their excessive gambling? Dr. Sarah Nelson will offer a unique perspective as one of the few researchers to have published scientific studies evaluating self-exclusion/self-limit programs at both land-based casinos and an online gambling site. |
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Retail, Dining & Entertainment (R, D & E)
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| RD&E sessions address the wide variety of non-gaming operations found in typical casino resorts. Amenities and design experts will be on hand to discuss current trends and insider knowledge aimed at enhancing the operation of such venues. Guidance on using each of these amenities as a marketing tool also will be offered. |
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Entertainment 101: Buying Smart In The New Economy
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| Just like all other industries, entertainment has felt the impact of the economic downturn, creating something of a "buyer's market" for talent. At this session, you'll learn how to create offers, structure contracts and riders, and buy smart in the new economy for your lounge, showroom and live entertainment special event. Discover the ins and outs of making a deal, plus what to do when the tour manager gets off the bus. |
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Pools & Beyond: Multi-Use Facilities
11:45AM - 12:45PM (Tuesday, November 16, 2010)
| Gone are the days when casino pools would close when the sun went down. Now the facilities are used for after-hour parties, concerts and nightclubs. Even in temperate climates, pool areas can become vibrant and exciting at all hours of the day and night, producing revenue at the highest levels. At this session, experts will discuss how to design a pool to serve those purposes, how to operate a pool effectively and the demographics markets that enjoy such amenities. |
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The Cool Kitchen: Operating a Profitable Restaurant
2:00PM - 3:00PM (Tuesday, November 16, 2010)
| No matter if you lease out your restaurants or operate them yourself, it's important to know the basics of operating a profitable food and beverage outlet. A successful restaurant has a set of common elements, starting with an efficient kitchen design and an effective set of operating systems, this session will outline the most important items that every restaurant must consider when opening for business. |
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F&B Marketing: Using Food To Drive Casino Traffic
3:15PM - 4:15PM (Tuesday, November 16, 2010)
| Sometimes a restaurant is more than simply a place to eat. For the successful casino resort, a restaurant is an amenity that can make the difference when a guest is making a choice about where to play. At this session, learn how to use food as a marketing tool, as experts will explain what drives a player—other than hunger—to choose one casino over another when considering the restaurant mix. Is it a celebrity chef or a specific type of cuisine? Do spectacular buffets mean that one casino is better than another? |
| Wednesday, November 17, 2010 |
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Crossing the Divide: Agents and Buyers Together
9:15AM - 10:15AM (Wednesday, November 17, 2010)
| Want to book the big acts at the best prices? If so, you need to attend this special session that brings together agents from major agencies with buyers from casinos large and small. Learn the secrets of touring and how to use time and location to get the best price for the least hassle. This session also will examine the roles of each side and how they can coincide to create a win-win situation for all involved. |
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Fighting for Customers: Using Sports Marketing as a Tool
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| Even if you're not located in the major fight capitals of Las Vegas or Atlantic City, you can still use mixed martial arts, boxing and other fighting sports to attract profitable customers. Additionally, rodeos, motocross and equestrian events have been used by casinos with success. You can even capitalize on your golf course or surrounding courses. At this session, hear from experts about how to think outside the box when considering sports promotions that work. |
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Shopping Renaissance: Making It Work For You
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| The introduction of retail shopping into a casino environment can often be a tricky balancing act. Lease it out and you're responsible for servicing the franchises; operate it yourself and become a shopkeeper. This session is designed to advise casino operators on the best course for introducing retail to a facility or altering the retail mix. A panel of experts will help you understand how retail works for casino customers and what mix is appropriate for your casino. |
| Thursday, November 18, 2010 |
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Stars Shine: Celebrity and Special Event Marketing
9:15AM - 10:15AM (Thursday, November 18, 2010)
| More and more, celebrities that have no performing experience have proven to be powerful draws for casino patrons. Whether it's the casts of successful TV programs, best-selling authors, or even reality show contestants, the popularity of non-performing celebrities cannot be underestimated. Learn how to utilize these celebrities for meet-and-greets, nightclub marketing or special events that capture new customers and deepen the loyalty of existing ones. |
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Small Market, Big Impact: Concert Entertainment For Tribal and Regional Casinos
11:45AM - 12:45PM (Thursday, November 18, 2010)
| Not every casino can afford the high price tag of superstar entertainment. The good news is that for smaller and midsize casinos, there are a lot of options to fill their entertainment calendar. By using lesser-name entertainment and packaging special programs, these smaller casinos can buy great entertainment that their customers recognize and desire. Learn how to market and buy this entertainment at a reasonable cost. The session also will cover sharing ideas with other similarly-sized casino properties in the same budget range. |
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Security & Surveillance Institute at G2E
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| This full day of learning for casino security and surveillance professionals was specifically designed to address the growing demand for access to the latest information on major incidents within a casino property and leading-edge information on surveillance techniques. |
| Monday, November 15, 2010 |
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Security Management: Use-of-Force Issues and Litigation
9:00AM - 10:00AM (Monday, November 15, 2010)
| Casino operators understand the importance of preventing and managing common use-of-force security issues in gaming and hotel environments through the analysis and development of written high-risk policies, procedures, and response plans. Learn why security officers must be trained in the law and why force or required use-of-force steps can be a liability land mine, especially when contained in policy. At this session, gaming attorneys, general managers, security managers and security officers will learn what to expect in the litigation of use-of-force security incidents. |
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Defense vs. Plaintiff: Security & Surveillance Litigation
9:00AM - 10:00AM (Monday, November 15, 2010)
| Security and surveillance professionals must weigh the legal aspects of every situation that occurs in a casino resort. At this session, hear a lively debate between two attorneys who represent different sides of the legal argument. The experts will debate the legal issues of advantage play, arrests and detentions in gaming operations and much more. |
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Situational Management: Interoperability of Technology & Security Decision Making
10:15AM - 11:15AM (Monday, November 15, 2010)
| Technology is evolving very quickly and allows us to know more and do more; however, it can also be used against us by those looking to exploit technology for purposes of crime and terror. As a result, gaming organizations invest heavily in implementing new technologies that can help them better protect customers and employees and comply with regulations. Learn how to capture the information, analyze it and understand the complete picture in order to be able to act and prevent the threat before it materializes, or minimize its impact. |
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Casino Cryptology: Identifying Hidden Communication at Table Games
10:15AM - 11:15AM (Monday, November 15, 2010)
| Methods of advantage play and scams employed by teams on table games often depend on nonverbal communication between team members. Teams rehearse subtle signals and circumstances as meticulously as any other weapon in their arsenal, enabling them to execute without detection. Add another layer to your game protection program by learning to identify these hidden communications as they are happening. |
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Guest Protection: Best Security Practices For Protecting People
12:45PM - 1:45PM (Monday, November 15, 2010)
| In a gaming environment, there is no enterprise without guests. This session will explore the basic concepts of guest protection and supply the attendee with best practices to keep the people your guests as safe as possible. Policy and procedure, organized patrol directives, documentation and security staff management will be explored. Modes of interaction between security and surveillance, investigation of incidents involving guests, and historical incident tracking will be demonstrated. |
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Surveillance Data Mining: Understanding and Using Available Data
12:45PM - 1:45PM (Monday, November 15, 2010)
| Surveillance directors and managers today have myriad databases and systems to aid them in their investigations, and interpreting, understanding and putting the data to practical use is key to a successful surveillance operation. Directors and managers who utilize this data can give an employee the tools and direction to conduct an audit of a specific area or observation of an individual. During this session, learn how data allows you to focus on areas with weak policies and implement procedures to minimize the risk of theft, fraud and embezzlement. |
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Internal Threat: Players Club, Comp and Marketing Frauds
2:00PM - 3:00PM (Monday, November 15, 2010)
| In this session, a seasoned fraud buster discusses the biggest threat to your casino from within — players club, comp and marketing frauds. Criminals use both sophisticated and not-so-sophisticated methods to perpetuate these frauds. Attendees will learn the trends that casinos are seeing in these areas, methods used to commit these scams and the preventive measures that can be taken to stop threats from within. |
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The 6/60 Report: Six Recent Scams in Sixty Minutes
2:00PM - 3:00PM (Monday, November 15, 2010)
| Real-life casino case studies are always instructive, and in this session experts will examine six recent scams in a case study format. Each case will be broken down to examine the vulnerabilities, counter measures and impact of the scam. Attendees will be encouraged to offer their insights and recommendations on how to prevent these scams from occurring in their operations. |
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Tip Off to the Rip Off: Proactively Protecting Your Count Room
3:15PM - 4:15PM (Monday, November 15, 2010)
| Due to the large amount of unverified funds that funnel in from the various areas of the casino daily, embezzlement in count rooms is something that will never go away. Recently, in one year, three major U.S. casinos have suffered substantial losses due to theft in count rooms that occurred right under the eyes of the cameras. This panel of experts will help you tackle the problem by discussing effective data-mining and camera techniques that deter and identify theft in count rooms. |
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The Perfect Crime: Short-Changing Customers
3:15PM - 4:15PM (Monday, November 15, 2010)
| Two out of every three Americans are short changed every day by the professional short change artist who averages $100 per hour. The uniqueness of this crime is that the smarter a person is, the easier it is to take advantage of them. Professional short change artists work on both sides of the cash register and can go undetected. This session will demonstrate 12 ways to short change people who handle cash depending on the environment and is a must for surveillance, security and cash handling personnel. |
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Security & Surveillance
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This track, produced in partnership with ASIS International, is designed for security and surveillance professions in the casino environment. This popular and highly focused program addresses patron safety, anti-fraud education, crisis management, surveillance technology applications and more. |
| Tuesday, November 16, 2010 |
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Cheating Craps: Protecting The Fast Paced Gaming Table
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| Understanding more than the payoffs and dealer procedures of a craps game can assist the proactive surveillance department in catching the various types of cheating and advantage vulnerabilities that historically have been used around the world. Video clips of actual events will be presented in this fast-paced session that deals with the surveillance function in protecting the dynamic game of craps. Examples of procedural violations that allow losses also will be presented by a veteran gaming professional. |
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Casino Workplace Violence: Reading the Warning Signs
11:45AM - 12:45PM (Tuesday, November 16, 2010)
| A shooting in your casino is an avoidable headline that no one wants. Studying incidents in schools, universities, malls, government facilities, and even casinos has proven that violence in the workplace is preventable. Whether it is a disgruntled employee, an angry former worker or the spouse of an employee, these violent persons display a pattern of behavior that supervisors can identify and management teams can address before it's too late. At this session, learn how to establish a workplace violence program that includes training, prevention, employee assistance, and intervention. |
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A Decade of Diligence: Top 10 Surveillance Changes
2:00PM - 3:00PM (Tuesday, November 16, 2010)
| With G2E entering its second decade, great strides have been made in surveillance departments. This panel discussion will look back at 10 years of surveillance and reveal the Top 10 surveillance changes during that time. Topics will include digital, design, deterrents, data, detection, decisions, cheating devices, gaming development and gaming devices and equipment. |
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Explosive Event: Awareness, Injury Patterns and Care
3:15PM - 4:15PM (Tuesday, November 16, 2010)
| Casino emergency response personnel need to understand the importance of the initial management of victims of an explosive event. This session will cover the unique knowledge and skills required to effectively respond to a mass casualty explosive or bombing event and build on existing knowledge developed in HAZMAT and WMD training courses. The session is designed to be integrated into courses and other training experiences using an all-hazards approach. The content includes a review of the terrorist threat, the uniqueness of blast injury, including blast physics, the most common types of blast injuries, and the appropriate role of professional security officers in the integrated response to such an incident. |
| Wednesday, November 17, 2010 |
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The Spider Web Effect: Combating Credit Fraud
9:15AM - 10:15AM (Wednesday, November 17, 2010)
| Casinos frequently extend credit to gaming customers and on a regular basis credit coordinators have to make discretionary decisions based on the information provided to them. In the past few years, casinos have lost hundreds of millions of dollars to organized groups that infiltrate the casinos and commit fraudulent schemes involving credit, discounts, airfare and promotions. Some casinos still aren't aware this fraud exists and write off the bad debt related to it. This panel of experts will examine how recent criminal groups have impacted gaming operations and discuss safeguards that should be implemented to prevent and detect credit fraud and other related scams. |
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The New $100 Note: Features, Preparation and Advantages
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| In order to protect U.S. currency and stay ahead of counterfeiters, the U.S. government has redesigned the $100 note, which will begin circulating on February 10, 2011. The government wants to make sure the gaming industry is aware of the changes and has the tools needed to prepare. Join representatives from federal agencies familiar with the gaming industry to learn about the new $100 note's security features. This session will provide an overview of the redesigned currency and the impact it will have on the gaming community. Necessary updates to cash-oriented machines and quick tips that cage managers can use to spot counterfeit notes will be discussed. |
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Blackjack Brief: Advantage Plays, Shuffle Tracking and More
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| Move beyond theory into live demonstrations to experience legitimate methods that advantage players use to decrease the house advantage. Advantage players operate in stark contrast to casino cheats in that they work within the law to exploit casino procedures. Shuffle tracking involves mapping a house shuffle to determine where high-value cards will fall after the shuffle, while ace tracking is simply noting where an ace will appear after the shuffle. A player can gain a big advantage over the house using this ploy. This presentation will include methods to identify and discourage advantage players from negatively affecting a casino's profitability. |
| Thursday, November 18, 2010 |
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What Happens in Vegas: Cheating and Embezzlement Scams
9:15AM - 10:15AM (Thursday, November 18, 2010)
| From sophisticated cheating devices to high-tech embezzlements, Las Vegas casinos have seen it all. This seminar will focus on the current trends in employee thefts in Nevada and profile some of the recent million dollar theft cases worked by the Gaming Control Board. The class will also feature a case study and video demonstration of the bill validator devices that have been active in several gaming jurisdictions in 2010. |
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Case Study: How Networked Systems Improve the Guest Experience and Operational Efficiency
11:45AM - 12:45PM (Thursday, November 18, 2010)
| Security and surveillance, player tracking, hotel and accounting systems, progressive jackpots, server-based and networked gaming all are becoming increasingly important to a casino's operations. What is are the benefits to a casino if all these systems are designed to work together? At this session, executives with Cannery Casinos will explain how they chose the system they installed last year and its impact on the operations of the company's three Las Vegas casinos. |
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Table Games
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| Designed for those in table games operations and equipment manufacturers alike, sessions in this track offer focused content on a variety of games as well as a broader look at pit mix, tournament hosting, new technologies and international trends. |
| Tuesday, November 16, 2010 |
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Best of Baccarat: Asia and Beyond
9:15AM - 10:15AM (Tuesday, November 16, 2010)
| Perhaps the most popular table game in the world, baccarat is huge in Asia, with thousands of tables in Macau alone. What is the appeal of the game and will it cross cultural and generational lines? This session will examine the roots of the game, its volatility and its appeal. Experts also will discuss the possibility for promotion in other countries around the world. |
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Setting the Table: Getting New Games on the Floor
11:45AM - 12:45PM (Tuesday, November 16, 2010)
| For inventors of new table games or bonus features, the process for getting a new game on the casino floor is long, discouraging and often fruitless. With new games forced to displace existing games, casino operators must take a leap of faith that the new game will earn more than what is already in place. Then once a game is in place, it must be sold. At this session, operators, vendors and inventors will gather to discuss the hurdles that confront new table games and how to surmount them. |
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Tournaments and More: Poker Special Events
2:00PM - 3:00PM (Tuesday, November 16, 2010)
| For a poker room to truly make an impact on a casino operation, the casino must offer one or more signature events revolving around the room. More often than not tournaments are the answer, and this session will examine how to set up and brand tournaments and how to attract players. Experts also will review other special events such as celebrity appearances and co-hosted tournaments. |
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All In: Poker Around the World
3:15PM - 4:15PM (Tuesday, November 16, 2010)
| The poker craze has come and gone, yet the game continues to remain relatively strong around the world. In this session, experts will evaluate the state of the game and where the growth is happening today. Also discussed will be online poker rooms, new technology designed to make poker rooms and tournaments more efficient and player-friendly, as well as innovative and creative ideas to make poker a sustainable game far into the future. |
| Wednesday, November 17, 2010 |
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Sin City: The Seven Smartest Things We Do
9:15AM - 10:15AM (Wednesday, November 17, 2010)
| You've heard of the seven deadly sins? Well, they're not always deadly and sometimes can be profitable. Come and hear a noted former casino executive and author explain the things most casinos do right in regards to table-games and how these "sins" can transform your casino with excitement, profitability and success. |
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Tricks of the Trade: Identifying and Defeating Blackjack Attacks
11:45AM - 12:45PM (Wednesday, November 17, 2010)
| One of the attractions of blackjack is that players can reduce the house edge to less than 1 percent by using basic strategy and playing on games with favorable rules. Advantage players take the legal edge even farther by using shuffle tracking and other methods to further reduce the house edge. At this session, experts will discuss the recent developments in blackjack and how they are used to keep the game profitable for the casino. From 6-5 blackjack and novelty side bets to frequent shuffling and technological advancements, casinos have the tools to combat the advantage players without ruining the game for the average customer. |
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Brave New World: Table Technology Advancements
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| It has long been the fantasy of many table game managers to be able to track everything that goes on in their pits. Some systems have promised to deliver this but most have fallen short. At this session, suppliers and operators will discuss the state of the art — rating systems, shufflers, RFID chips and game security — and examine whether one system can deliver on all the promises. |
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Wild Card
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| This track houses outside-the-box programming of appeal to a wide variety of G2E attendees, often including emerging trends or focused content for specific gaming operators like those in the Racino market. |
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Racing Away: Racino Update and Future Trends
9:15AM - 10:15AM (Wednesday, November 17, 2010)
| The growth of racinos continued unabated in 2009 and 2010, with new facilities opening in Florida and Pennsylvania and other states preparing to move into the sector. Electronic table games, live table games, more resort-style amenities and the possible removal of racing from some venues are just some of the items that will be discussed during this comprehensive discussion of the racino sector. |
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Sports Betting: Moving Out of Nevada
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| For the first time in decades in the United States, a sports betting system was installed in a state outside of Nevada when Delaware's three racinos began taking bets. But like the Ontario sports betting system, only parlay bets were allowed, unfortunately for players only on NFL games. At this session, learn the results of the experiment, what legal hurdles got in the way of full sports betting and what other states would like to get in on the game. Experts also will discuss how sports betting operates in other countries. |
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Compare and Contrast: Best Practices in Related Industries
3:15PM - 4:15PM (Wednesday, November 17, 2010)
| While the gaming industry is unique in many ways, the treatment of customers, employees and shareholders are similar to many other industries. In this session, representatives from related but separate businesses will gather to explain how they do things and why. Speakers from the worlds of hospitality travel and academia will focus on "best practices," ethics and business principles that are applicable to the gaming industry. |
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